juju.

\ JOO-joo \, noun;
1.An object superstitiously believed to embody magical powers.
2.The power associated with a juju.
I love this phonetic spelling.  JOO-joo. 
I also love the sample sentence: “On any terminal she is using, a co-worker puts up a sign proclaiming, ‘Bad karma go away, come again another day’. When she was pregnant, she said, she crashed her computer twice as often – she attributes that to a double whammy of woo-woo juju.” “Can a Hard Drive Smell Fear?” New York Times, May 21, 1998
Pronounced WOO-woo JOO-joo.
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