puffery.

[puhfuh-ree]

noun, plural pufferies.

1. undue or exaggerated praise.

2. publicity, acclaim, etc., that is full of undue or exaggerated praise.

Oh if anyone gets puffers a plenty, it’s the polar bear, Pal! He sits behind the register at the bookstore and people pour out the puffery with their words and their cuddles and their oooh’s and ahhh’s and Pal acts as if it’s the most natural thing in the world, because he’s always been handsome and loving and not at all humble.

Some ask, “Do you know how handsome you are?” And he winks as if to say, “Ooh yes, yes I do, thank you.” He’s like the Robert Downey, Jr. of dogs. It’s a confidence that is very attractive so then he’s even more attractive and the pufferies continue and his chest puffs up and he demands belly rubs. 

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